From 18th to 20th November one of the largest international fairs in the MICE sector EIBTM 2014 took place in Fira Gran Via in Hospitalet de Llobregat (Barcelona). Over the three days it was attended by more than 3000 companies from 150 countries worldwide.
Like every year, the PortAventura Business & Events team was present at the Barcelona and Catalunya Convention Bureau stands. Throughout the trade fair a number of appointments were made with potential new clients, new markets, new partners and others interested in the product.
EIBTM also put on a variety of activities and presentations available to all attendees and based on highly-current topics about the world of conferences and incentives. Sustainability and adaptation of spaces to new technologies were amongst the issues discussed during the three-day fair.
The day of Wednesday 19th November, began with a “MICE Breakfast” organised by Catalunya Convention Bureau and attended by representatives from major venues in the community and various hosted buyers from all around the world, including Australia, South Africa, Turkey and Austria. In the afternoon, there was a meeting of some of the key players in the British events market hosted by Hotel Republic, representative of PortAventura Business & Events. The meeting was conducted by Montse Garcia, Sales Director of PortAventura Business & Events. To end, a rumba class at the Barcelona Convention Bureau stand provided a distinctive and fun touch to the trade fair, where participants also had the opportunity to learn to play the Spanish guitar.