On 1, 2 and 3 October 2012, PortAventura Business & Events was the location selected to hold the 10th edition of the L’Oréal Business Forum 2012 (LBF). Around 2000 professionals from 45 countries came together at a unique gathering that combined to perfection master classes and workshops, complemented by a complete leisure agenda. Once again the French events organisation agency EKYPAGE was entrusted with the task of finding an exceptional location to satisfy very precise requisites and with the capacity to accommodate an event of this magnitude.    For this, the PortAventura B&E team, together with 10 members from the agency, were working on the site for more than one year.

One of the central aspects of the 2012 edition of this international gathering was to strengthen the relationship between stylist and client, with the tagline: Love your clients! The delegates and guests stayed at the hotels PortAventura, Caribe and Gold River. The leisure part, targeted at stimulating interaction amongst the professionals, took place in Mediterrània with the opening of this area exclusively for attendees of LBF 2012.  One of the great highlights was the “Lake Party” with live music and performances on the lake, among other activities.

Each day the multi-functional rooms of the PortAventura Convention Centre played host, among other things, to a spectacular demonstration by internationally-renowned stylists.   During the first day, the Rizos team took charge of the opening ceremony.   On the second day, three stylists – Isabelle Lechance (Canada), Filip Galas (Poland) and Lefty Kikeris (Greece) – presented the “H3” event. The closing ceremony was the moment selected for the French stylist Zemmour to present L’Oréal Professionnel‘s autumn/winter collection.

Once again PortAventura Business & Events demonstrated its talent for organisation and adaptation to the specific requirements demanded by an event of this nature.   More than 70 people were responsible for setting up the spectacular scenery prepared for the shows and demonstrations. In fact, it is possible to relive this unforgettable event on the official website for the L’Óreal Business Forum 2012. For your enjoyment below is one of the video highlights recorded by the PortAventura B&E team.

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