As part of the last edition of FITUR (International Tourism Trade Fair) the “V Business Travel Congress “ was held at the IFEMA North Congress and Convention Centre in Madrid. Organised by IBTA, more than 500 people took part, making it a leading event for the business travel sector. PortAventura Business & Events was present as it is one of the sponsors for the congress, and also entered two stays at the resort into a prize draw for the attendees.
On Thursday 31 January 2013, the “V Business Travel Congress” offered an interesting programme of activities, of particular interest: Launch + Round Table with Travel Managers on the IBTA + GBTA report “Global Trends in Business Travel Purchasing“, a speech given from the viewpoint of a Head-hunter on “What is the Buyer Profile that companies look for?”“, a talk on “The importance of Securing Corporate Events“, the IBTA 2013 Awards Ceremony and networking activities involving the participants.
Both parties have signed a collaborative agreement for future events. With more than 900 members, IBTA is the most important association for buyers of business and MICE travel in Spain and Portugal. Its principal objective is to represent the travel and tourism institutions collective, circulating information and news regarding the industry and boosting professional development through training solutions adapted to the needs of each member.
Due note should also be taken of the international arm of IBTA; forming part of the GBTA (Global Business Travel Association), the most important industry association with a network of over 14,000 professionals within Europe. For more than 40 years, GBTA has specialised in the business travel industry, a market that is becoming more and more influential within the economic and business environment.