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The Mediterranean Resort & Hotel Real Estate Forum has become one of the most important events in the hotel sector, bringing together the most outstanding professionals at a global level and creating a meeting point for everyone interested in hotel investment. The 3rd Mediterranean Resort & Hotel Real Estate Forum was held at the PortAventura Convention Centre from 16 to 18 October.

For the third consecutive year, Mediterranean Resort & Hotel Real Estate Forum (MR&H) has gathered together around 300 participants from across the international hotel industry. Rocio Monsalve, founding member of SL04 Hospitality Development Management said “This convention, as part of the International Hotel Investment Forum (IHIF) series, has become one of the Mediterranean’s most important events in the hotel sector, bringing together the most outstanding professionals at a global level and creating a meeting point for everyone interested in hotel investment, in development and in tourism within the region.”

The event was held in the rooms of the PortAventura Convention Centre. Over three days, speakers and participants were able to interact and share knowledge and points of view in more than 15 hours of debate with important representatives of the industry, more than 10 hours of networking sessions, interactive workstations and 6 plenary sessions.


Laura Valdeolivas, Director of PortAventura Business & Events highlighted that “we have welcomed professionals from companies in more than 26 countries and different leaders within the sector during the three days that the Mediterranean Resort & Hotel Real Estate Forum was held at our facilities”.

Participants were able familiarise themselves with the most relevant aspects of the sector, as well as to construct and develop new strategies for Mediterranean hospitality. Some of the most popular topics were: the business trends that inspire the development of the sector in the Mediterranean area; impact and geopolitical challenges; the optimal strategies and opportunities for the development of resorts and hotels in this area; maximising the value of the residential component of tourism developments in the Mediterranean; definition of the key elements in the planning of new hotel business; and the role of government and local authorities for sustainable growth, among others.

Hotel PortAventura, located a few metres from the Convention Centre, welcomed the attendees during the two nights of the event. The participants had free time in their agendas and were able to enjoy the different activities that PortAventura B&E offers like the exclusive opening of the Mexican area of the park and the Mexican cuisine of the restaurant La Hacienda.

PortAventura World has been recognised “2017 Best Amusement Park in Europe” in the latest ‘World of Park Awards’ by the prestigious website 

PortAventura World has been named the best theme park in Europe in the 2017 edition of the ‘World of Parks Awards‘, by one of the leading online portals for theme parks and leisure. More than 35,000 readers participated in the online vote to choose the winners.

In addition, Dance Revolution, one of PortAventura Park’s most acclaimed shows, has been named ‘Best show in a European Theme Park’ for the fourth year running. Dance Revolution is a spectacular musical which takes the audience on a journey through the world of music from the 1940s and 1950s right through to the present day, with more than 500.000 spectators that have already enjoyed the show.

This award positions PortAventura World among the best leisure destinations in Europe. The resort has welcomed more than 70 million visitors over its 22 year history, and it is also the home of the PortAventura Park theme park, PortAventura Caribe Aquatic Park, the recently opened Ferrari Land, 5 hotels and a convention center.

PortAventura World is a unique destination with numerous possibilities. The resort offers different worlds that enrich visitors’ stays and offers a complete holiday experience, including leisure, culture, golf, beach club, accommodation and gastronomy.

“This award is the latest recognition of our clear strategy to develop a world class destination. The investment made in recent years to attract new international markets and the focus on the quality of our product and the satisfaction of our visitors is reflected in this award, which we are really proud of. In the next years we will continue our investment strategy in our parks, shows and hotels, with more than 200 million euros investments, to maintain our leadership” commented Fernando Aldecoa, General Director of PortAventura World. The 2017 World of Park Award is the latest in a long line of awards that PortAventura World has received in recent years.

The Canadian circus company’s tent will be pitched at PortAventura World until 13th August.


On 6th July, the iconic big top of the Canadian circus company, Cirque du Soleil, opened its doors at PortAventura World, set to enchant guests until 13th August. The spell-binding circus troupe will hold twice-daily performances at 18:00 and 21:30, making PortAventura World the only European resort to offer visitors the opportunity to experience the magic of Cirque du Soleil.

Varekai tells the story of a solitary young man who falls from the sky and lands in the shadows of a magic forest – a kaleidoscopic world full of exotic creatures, where he embarks upon an extraordinary adventure. Varekai, meaning “wherever”, pays homage to the nomadic spirit, to the soul, and to the art of the circus tradition as well as to the infinite passion of those who seek the path that leads to this special place.

Varekai - PortAventura Business _ Events(3)

In Varekai, the impossible becomes possible thanks to the performer’s legendary acrobatic and dare-devil skills, accompanied by entrancing music and mesmerising choreography set in a supernatural landscape. An international cast, consisting of over 50 artists and musicians, ignites the show’s soul.

 This successful collaboration between PortAventura World and Cirque du Soleil began with Kooza in 2014 and continued with Amaluna in 2015. Cirque du Soleil will continue to set up their summer base at PortAventura World until 2020. By welcoming the iconic tent into the resort, PortAventura World reaffirms its strategy of creating, year after year, new international benchmarks that position the resort as the best family holiday and leisure destination.

Varekai - PortAventura Business _ EventsWith this show, PortAventura World expects to receive more than 110,000 spectators. Tickets can be purchased from the PortAventura World website.

PortAventura Convention Centre hosts SEAT’s training days for the second time, reaching a record number of participants. The brand organised training aimed at the dealership network from more than 50 countries, ready for the launch of the new Ibiza.

A total of 5700 sales and after-sales consultants from more than 50 countries have taken part in training days at the PortAventura Convention Centre. This figure represents a record number of participants in a conference designed specifically for the international commercial network to mark the launch of the new SEAT Ibiza.

During the event, training activities and workshops were held in the different rooms of the PortAventura Convention Centre, where participants had a deep immersion of 24 hours in the “Ibiza universe” under the tagline #startmoving.


The attendees, who participated in the event in groups of 300 people, stayed at Hotel PortAventura, located just 100 metres from the convention centre, and enjoyed an evening with a decidedly Mediterranean flavour at the exclusive Lumine Beach Club, overlooking the sea.

The entire Convention Centre was arranged into areas for work groups, exhibition of the new vehicle, comparative sessions with competing models, as well as relaxation and discussion zones, where the SEAT brand and its new IBIZA were the protagonists.

In addition, the large terraces surrounded by lush Mediterranean vegetation were used for coffee breaks with virtual reality games available for attendees to try out during the breaks.

Various exterior spaces have made it easier to accommodate the number of vehicles needed for the scenic drive (up to 90 cars), with sufficient room for car maintenance and cleaning zones.

Some interesting facts about the event:

SEAT Startmoving

Christina Nerlich, Brand Experience manager, said “We chose the PortAventura facilities due to their excellent connections with both Barcelona Airport and Reus Airport, among other reasons. The convenience of having all the services that we needed in the same complex is also a positive factor.”

Laura Valdeolivas, Director of PortAventura Business & Events, commented “It has been a very rewarding experience for us to work with the SEAT team again in a training event of such magnitude. Customer loyalty is one of our main objectives”.

The Minister of Agriculture opened the most important congress on poultry nutrition in the world at PortAventura Convention Centre, with more than 1700 experts


For 4 days, science, knowledge and innovation on poultry nutrition came together at PortAventura Convention Centre. “Catalonia has to be part of the changes that global poultry production has to confront” noted Meritxell Serret, the Minister of Agriculture, Livestock, Fisheries and Food at the opening of the 21st edition of the European Symposium on Poultry Nutrition – the most globally significant event in this sector which was held at PortAventura Convention Centre from 8th – 11th May.


The Minister encouraged all participants at the congress to “work together to deepen and further these and many other topics, with the objective of building safe, healthy, efficient and sustainable agro-feeding systems”.

More than 1700 attendees: the highest attendance so far from all previous editions and overcoming the organisers’ expectations.

The congress that occupied the entire convention centre at PortAventura World brought together delegates, nutritionists, professors, scientists and businesses from more than 60 countries, of which more than 50% were outside the European Union. Over the 4-day period, six conference sessions were prepared for groups to discuss the most significant topics on poultry nutrition. The main room of the convention centre hosted more than 1700 attendees, as well as putting up some 30 stands where various publications of the sector were exhibited, a large poster room where studies were presented displaying scientific data and 2 large rooms with a total of 20 separate spaces for the debate groups.


During the first night of the event, the congress attendees enjoyed the opening of an exclusive area in PortAventura World where welcome cocktails were served, as well as popular dances and habaneras songs by the Mediterrània lake. Over the three days of the congress, attendees stayed in 3 out of the 5 PortAventura World hotels.


This time, the Research and Technology for Food and Agriculture Institute of the Generalitat de Catalunya (IRTA) organised the 21st European Symposium on Poultry Nutrition in conjunction with the Centre Europeu de Convencions (European Convention Centre) – an event that has been held every two years in different cities since 1977 with the help of The World’s Poultry Science Association. The event received support from 32 sponsor companies and the collaboration of the Salou and Vila-seca local councils.

All “21st edition of the European Symposium on Poultry Nutrition” photos here.

Kimi Räikkönen enjoyed an innovative and adrenaline fuelled experience at brand new Ferrari Land theme park and didn’t miss the opportunity to ride Red Force, the highest vertical accelerator in Europe

Kimi Räikkönen, Scuderia Ferrari driver, paid his first ever visit to Ferrari Land; the only European theme park dedicated to the legendary Italian automotive brand. The Finnish driver enjoyed and explored the record-breaking attractions at Ferrari Land, the latest park to open at PortAventura World.

Scuderia Ferrari development driver Marc Gené hosted Kimi Räikkönen on his tour of Ferrari Land. In addition, both drivers were able to experience the vertical accelerator Red Force: the highest and fastest roller coaster in Europe and a symbol of speed, technology and innovation.

Before returning to training for the Catalunya Formula 1 Grand Prix, Kimi Räikkönen left a signed racing suit that will be added to the incredible collection of artefacts on display in Ferrari Land.

The park is one of the top family destinations in Europe. It hosts 11 attractions for the whole family: Ferrari Experience which includes Racing Legends and Flying Dreams; the park’s two immersive attractions. Europe’s tallest and fastest rollercoaster Red Force and the Thrill Towers crown the skyline of PortAventura and Ferrari Land also features attractions where visitors can put their driving skills to the test such as the semi-professional simulators of Pole Position Challenge, the Maranello Grand Race racing circuit and Pit Stop Record – an activity that challenges budding mechanics to change all four wheels of a full-scale Formula 1 car.

Kimmi-Raikkonen visita Ferrari Land #03Kimmi-Raikkonen visita Ferrari Land#02Kimmi-Raikonen-visita Ferrari Land#01

To complete the experience, visitors can enjoy Ristorante Cavallino, a traditional Italian trattoria inspired by the restaurant in Maranello (Ferrari headquarters); a themed Fast Food restaurant, Pit Lane; and delicious Italian ice cream parlours like Ice Cream Box. What’s more, the Ferrari Land Store stocks a selection of the most exclusive official branded merchandise.

Amplifon, a global company with over 65 years of experience in hearing solutions, recently brought together 520 employees from Spain and Portugal for its ‘annual Kick Off’, where last year’s results and this year’s objectives were presented.

For the plenary meeting at the PortAventura Convention Centre HD audiovisual equipment was installed for the simultaneous screening of presentations in two languages. The rest of the centre’s meeting rooms were built by modular walls to form 11 rooms on the same floor for breakout sessions in which the firm’s new products, suppliers and annual results were presented. 

During the three-day event, Amplifon’s employees were accommodated at the Gold River Hotel with direct access to PortAventura Park. The participants were treated to a western-themed welcome dinner with entertainment in one of PortAventura Park’s areas, and on the second day, the China and Far-West areas, featuring the park’s star attractions, were opened exclusively for them. In the evening, a gala dinner was held at the restaurant La Cantina, which included a performance by Rock the Night with a tribute to rock music of the 60s, 70s, and 80s.

To download more pictures click here.

The event was attended by Piero Ferrari, son of the brand’s legendary founder, Enzo Ferrari


Ferrari Land, the third theme park at PortAventura World Parks & Resort, has today opened its doors to the public for the first time after a grand inauguration ceremony.

Arturo Mas Sardá, Chairman of PortAventura World, said: Ferrari Land is the most ambitious project in the history of PortAventura World and today our dreams have become a reality, thanks to the partnership with Ferrari, one of the most respected brands in the world, and an investment of over 100 million Euros.”


The opening ceremony saw 1,500 guests gather in the heart of the new park, opposite the Ferrari Experience attraction. Arturo Mas-Sardá and Piero Ferrari set the park’s wheels in motion in an emotive event attended by a host of celebrities, including special guests Ferrari test driver, Marc Gené.

A world-class park

Visitors to the resort can experience the spirit of Ferrari Land through its homage to the excellence of the Italian brand which has been reflected in the park’s iconic buildings. The park also represents a tribute to the genius of Enzo Ferrari, to the lifestyle he created and the iconic red cars, symbols of speed, technology and innovation. Ferrari Land was designed to recreate the true excitement of the Ferrari legend. Spanning

over 70,000 square metres (750,000 square feet), the new park offers 11 attractions for the whole family, with a strong focus on technology and adrenaline. As well as the thrilling attractions, visitors can enjoy restaurants, shops and shows that reflect the spirit of Ferrari.

Right in the heart of Ferrari Land, the spectacular Ferrari Experience building presidesover the new park, its silhouette in the shape of the legendary Ferrari racing car. Here, the whole family can enjoy an immersive experience into the two worlds of the Italian Brand – GT and Formula 1 – through two ground-breaking attractions.

Racing Legends gives visitors the chance to put their driving skills to the test, driving a Ferrari through the streets of Rome, along the most famous racing circuits in the world, or through imaginary futuristic scenes. The Omnimax simulator experience starts off by calling for ‘drivers of the future’, who will experience the adventure on one of ten mobile platforms. The second immersive experience, Flying Dreams, sends visitors on a journey around the world and through time, allowing them to see the brand’s most famous vehicles and drivers up close.

Ferrari Experience also plays host to the Ferrari Gallery, an impressive space where visitors can enjoy an interactive experience and learn details of the history of the legendary

Ferrari team.

Crowning the skyline of the park is Red Force, the highest and fastest vertical accelerator in Europe. This ride offers a unique experience for thrill seekers and Formula 1 fans, with an acceleration of 0 to 112 mph in 5 seconds, and a height of 112 metres (367 feet). Undoubtedly, Red Force is the park’s main attraction, with its sleek structure visible from several miles away.

Eight semi-professional simulators make up Pole Position Challenge where visitors can put their driving skills to the test. Similar to the simulators used by Formula 1 drivers for training, this ride is a must for motor sports fans.

Other rides include the Maranello Grand Race racetrack, an unforgettable race in Italian GT race cars, along a track of over 500 metres (1,640 feet). This family-friendly attraction recreates the excitement of driving a legendary Ferrari 488 Spider. Next to the track are the Thrill Towers, resembling giant pistons from a Formula 1 car, each offering a different experience for those who dare to ride.

Next to these is an attraction aimed at younger visitors. Junior Championship offers children the chance to experience the thrill of skidding along Formula 1’s traditional “whip” in a small-scale replica of the real vehicles.

One of Formula 1’s most emblematic moments is the iconic pit stop. At Ferrari Land, the ride Pit Stop Record allows two teams to compete to change four wheels on a full-size Formula 1 car as quickly as possible. Kids’ Podium offers a play centre where the park’s youngest visitors can enjoy the most authentic motorsport adventures.

 The perfect place to enjoy a complete family experience

The new park will offer five restaurants that immerse visitors in an authentic Italian environment, where they can enjoy the delicious dishes of the country’s famous cuisine. Restaurants range from a traditional ‘trattoria italiana’ inspired by Ristorante Cavallino at Maranello (Ferrari’s HQ), where diners can enjoy the history of the Prancing Horse, to Pit Lane fast food restaurant with a classic menu inspired by legendary Ferrari drivers, and delicious Italian ice cream parlours such as Ice Cream Box, which harnesses the tradition of the most famous ice-cream producing nation in the world.

Visitors can also shop for souvenirs and exclusive merchandise at the official Ferrari Land Store, and enjoy a photo opportunity next to the entrance to the vertical accelerator.

Ferrari Land offers three shows at different times of the day, as well as street entertainment throughout the park.


Events and Convention Centre

PortAventura Business & Events offers a modern multi-use convention centre, featuring 18 multifunctional spaces totalling 13,000 square metres, capable of hosting 4,000 visitors. Events can also be hosted in the resort, with the option of open-air cocktails in Ferrari Land, or dinner in an authentic Trattoria, where guests can enjoy the finest Italian cuisine. The resort can also be used for team building activities or exclusive private events, Ferrari Land will turn any event into a unique and exciting experience.

SoftwareONE, a leading provider of Technology and Software Portfolio Management solutions and services, recently brought together 850 employees from Europe, the Middle East and Africa for its annual Kick Off to review and consider new objectives and strategies for 2017.


For three days, the SoftwareONE team took over the entire Convention Centre, all meeting rooms in Hotel Caribe, and some in Hotel PortAventura, making use of a total of 28 subcommittee rooms. The company also took advantage of a large plenary space for the 850 delegates, exclusive accommodation at Hotel PortAventura and Hotel Caribe, and the buffet restaurants at the hotels for lunchtime services.

For the first night of the event, SoftwareONE delegates enjoyed exclusive access to a PortAventura Park area where various rides and games areas were available and a theme dinner was held at La Cantina Mexican restaurant.

The Kick Off closed with an all-night party in the Alexandria Room of the Convention Centre with food trucks and DJ.


“Employees returned home talking about all the things they have learned and were delighted with the facilities, they have really enjoyed the experience,” said Lawrence Schwartz, Chief Marketing Officer of SoftwareONE.


At the event held in Barcelona on 9 February, Mark Robinson, Chief Commercial Officer de PortAventura World, and Laura Valdeolivas, Director of events at PortAventura Business & Events, in collaboration with the Ferrari test driver Marc Gené, presented the opening of Ferrari Land, a new event venue.

Ferrari Land will be new attraction for companies choosing PortAventura World to stage their events. At PortAventura Business & Events, it is hoped that Ferrari Land will provide clients with value added.

Lastly, it will help to attract new MICE industry clients who, up until now, have been infrequent at this destination and want to enjoy this unique attraction in Europe.


“Everyone at PortAventura Business & Events is very excited about the presentation of Ferrari Land, a new event venue. Among other options, the new park will offer clients the possibility of holding outdoor cocktail parties, dinners at an authentic Italian Trattoria, exclusive use, and team-building-activities. The idea rests on an inspired combination of Italian art, Mediterranean cuisine, and the innovation of Ferrari. The park, which is scheduled to open on 7 April, is without doubt PortAventura World’s most important project to date,” explained Laura Valdeolivas, Director of PortAventura Business & Events.


“A further step in our growth is to be able to collaborate with an international brand as important as Ferrari in Europe. Furthermore, we will be the only resort in Europe with three theme parks: PortAventura Park, Caribe Aquatic Park, and the new Ferrari Land, as well as four 4-star hotels, a 5-star boutique hotel, a modern, versatile convention centre, three golf courses, and a beach club,” added Mark Robinson, Chief Commercial Officer ofPortAventura World.

“The perception of acceleration, speed, and gravitational force that the vertical accelerator produces is the nearest thing to driving a Formula 1 car. Another attraction that will get the adrenaline pumping are the simulators, since they are semi-professional and mimic the sensation of driving a Formula 1 car on a track in a very real fashion,” said Marc Gené, Ferrari test pilot.

With the opening of Ferrari Land, PortAventura Business & Events will consolidate its position as a meeting destination.


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