The event, which took place from 7 to 9 February at PortAventura Convention Centre, brought together more than 400 MARS Iberia employees. The company holds this convention every year to review the previous period and share future objectives.


From 7 to 9 February, PortAventura Convention Centre hosted the annual convention held by MARS Iberia, with all its associates (as the company calls its workers) to celebrate the successes of the previous period and share the objectives of the next one.

More than four hundred attendees were able to enjoy the opportunities of this privileged venue with the possibility of exclusive access to different areas of PortAventura World.

During the three days of the convention, meetings were held and workshops and working groups were organised in the whole convention centre and extended into several theme areas of PortAventura Park, open exclusively for company members. Different exhibition stands were installed in the centre’s main halls and common spaces showcasing the brand’s products.

« PortAventura Convention Centre can easily adapt to the different needs of each company. For us, it was very straightforward to transform the centre into what we wanted and needed. Our goal was to channel the essence of MARS and we managed to achieve this. » said Olga Martínez, MARS Iberia Corporate Affairs Director.


The group’s employees stayed at the 4-star hotel Gold River, which is inspired by the Wild West. It is located only eight minutes away by transfer from the convention centre, where they were able to exclusively enjoy different areas of PortAventura Park. « It is not easy to find a place for 400 people where we can have such straightforward access to a convention centre with the possibilities offered by PortAventura, and a park where we can also live fantastic emotional experiences. Combining both aspects is complicated and if we also receive such great flexibility from the organisational team, it is undoubtedly an all-around positive experience, » underlined Olga Martínez, who praised the excellent work of the PortAventura Business & Events team.


Solidarity as a tool for teambuilding

As a teambuilding activity and as a part of the company’s culture, a corporate social responsibility action was carried out with the exclusive opening of the SésamoAventura and China theme areas of PortAventura Park. Different activities and workshops took place, with 1600 children from different groups and special circumstances. They were able to enjoy the park and its attractions alongside the 400 employees of MARS Iberia.

« We are a company that organises many volunteer and CSR actions. On this occasion, given the characteristics of the venue, we thought it was a great opportunity to carry out an action for local children and bring them to PortAventura for a unique experience, » shared Olga Martínez.

The group’s employees tried to instil concepts such as respect, honesty or humility by dressing up the children as characters from the most popular fairy tales, testing their psychomotor skills through fun exercise circuits, and letting their imaginations fly as they invented story endings.

MARS Iberia’s main intention was to give the youngsters the chance to actively participate in a variety of workshops and enjoy an unforgettable day within the facilities of PortAventura World.

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