PortAventura Convention Centre, recognised as one of the top European convention centres at the M&IT Awards, closed the season with its best performance ever, both in terms of number of events, participants and sales

Convention Centre, 06 February 2024

Events promoted by PortAventura World’s corporate events division saw an international attendance rate of 61%, with the United Kingdom and France as the main markets

PortAventura Business & Events saw record-breaking results in 2023, hosting more than 280 events and nearly 70.000 participants throughout the year. PortAventura Business & Events also confirmed its attractiveness and leadership on an international level, with 61% of event attendees coming from abroad, particularly from the United Kingdom and France, compared to 39% from Spain.

These figures, the best since its inauguration in 2009, have consolidated PortAventura Convention Centre as one of the top venues for corporate events in Europe, which was also endorsed by the latest edition of the M&IT Awards in London, which highlighted PortAventura’s management, service excellence, and its unique infrastructure in a privileged location Also, this year, PortAventura Business & Events won Gold at the national level at the Eventoplus Awards in the ‚Best Venue‘ category.

DIrector of PortAventura Business & Events, Malin Nilsson, thankedeach and every one of our clients who have chosen us throughout this year to hold their corporate events, having been especially attracted by the versatility of the space, as well as the innovation and commitment to sustainability that characterise PortAventura Convention Centre. We are entering 2024 deeply motivated and with the hope to continue to grow in different markets, with a focus on segments such as the Nordic and American markets“.

Strategic alliances such as the joint venture with technology service provider Bmotion, the variety of different major events hosted, and the certification of the convention centre as a B Corp have shaped this record-breaking year

In 2023, PortAventura Business & Events celebrated a major corporate milestone by receiving the B Corp certificate, which recognises its work in terms of sustainability, social responsibility and good governance.

Another of the brand’s major breakthroughs was its alliance with Bmotion Audiovisual, in a joint venture created with the aim of driving innovation, efficiency and growth in the corporate events sector, which will see the creation of an immersive room in the convention centre, among other actions.

Major milestones from a year to remember

In addition, PortAventura Convention Centre hosted the largest event in company history in 2023, occupying 1,850 rooms and providing 25,000 catering services over 3 days for Maersk’s major annual convention, attended by more than 2,500 employees.

In the year’s most important events in the sports field, the most outstanding were the 58th edition of the RACC Catalunya-Costa Daurada Rallystood out, which once again chose PortAventura Convention Centre as its centre of operations, and the eLaLiga Santander Cup Tournamentwhich saw the participation of eight eLaLiga clubs in the competition. In the field of eGames, the key event was GamerLand, an annual gathering of digital leisure and video games that brought together more than 1,200 attendees.

Other significant gatherings were the XIII National Congress of Lawyersa large-scale event that brought together 1,500 experts and used the spaces for more than 60 training sessions and three plenary meetings, as well as an exhibition area, and the XII edition of the International Camping Congress, held for the first time in Spain.

The varied and versatile range of solutions offered by PortAventura Business & Events for corporate events means that its convention centre is chosen by clients of all types, to implement all kinds of formats.

PortAventura Convention Centre offers an „all in one“ concept, providing attendees, in addition to its large convention centre, with nine hotels, its own restaurants, shows and exclusive openings of PortAventura Park and Ferrari Land. All of this in a Mediterranean setting just one hour from Barcelona.

In addition to its innovative services and facilities, another of the keys to PortAventura Business & Events is its sustainable approach to management, through the implementation of a responsible model to make events an increasingly respectful activity from both a social and environmental point of view. This service is completed by offering the latest audiovisual technologies for the creation of high-impact montages, and a team specialised in their use and implementation in the convention centre.

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