For the first time since the creation of its new European structure (Western Europe), Coca-Cola has brought together over 600 professionals from across this division. Spain, a key market within this region, played host to the conference, which aimed to promote the acceleration and growth of the business, both locally and internationally.

The event, which was led by the company’s most senior executives, took place from 26-28 January and used PortAventura convention centre as a meeting place for the participants from Coca-Cola Western Europe.

The Head of PortAventura’s Business & Events Division and Convention Centre, Laura Valdeolivas, said that “it was a privilege to be able to contribute to the success of such an important event for a multinational like Coca-Cola. This conference has also enabled us to demonstrate that PortAventura’s team and facilities are more than able to host events that require very complex organisation”.