Successful collaboration between Cirque du Soleil and PortAventura
On Saturday 31st August, Cirque du Soleil gave the final performance of KOOZA at PortAventura to end a highly successful summer season: since its arrival at PortAventura on 11th July more than 100,000 spectators have been thrilled by KOOZA.
The two companies have benefitted greatly from the outcome of their first partnership and will soon enter Into talks to explore future collaborations. For PortAventura, with almost 4 million visits, this venture is a step further forward with its strategy to set, year after year, new benchmarks on an international level that position the Resort as the best family leisure destination in Europe and, in particular, allow further growth in foreign tourism, which now accounts for almost 50% of all visits. In recent years, PortAventura has opted for a strategy of internationalisation and the incorporation of new projects every year since 2010 with an investment of over 125 million Euros.
This business plan will continue to develop over the coming years with the construction of Ferrari Land, the new theme park dedicated to the Italian brand, and the first Ferrari theme hotel.