PortAventura Convention Centre hosts SEAT’s Central Launch Training for the third time, bringing together more than 4800 participants. Under the slogan #Whynotnow, this event focuses on training members of its commercial network to mark the launch of the new SEAT Tarraco.
From 19 November to 15 December, attendees participate in the event in daily groups of approximately 240 people and take part in various training activities and workshops in the different rooms of PortAventura Convention Centre, which have been adapted for the occasion according to the needs of the brand, creating workspaces and room to exhibit the new vehicle.
PortAventura Business & Events has made available to the participants its convention centre —site of the plenary session and different workshops—, its catering services and its parking areas, which have been used for the set-up and cleaning of the vehicles, as well as the starting point for the SEAT Tarraco test drives. Accommodation for the attendees is provided in Hotel PortAventura, opened exclusively for this training event.
Júlia López, Brand Experience Manager for SEAT has highlighted that “The main challenge this year has been to transform the spaces and develop the event concept so that participants enjoy a totally different, motivating and impactful experience”.
Laura Valdeolivas, Director of PortAventura Business & Events, commented “It has been a very rewarding experience for us to work with the SEAT team for the third time in a training event of such magnitude. Customer loyalty is one of our main objectives”.