PortAventura: committed to expanding its Business & Events activities
Laura Valdeolivas, newly-appointed as Head of Business & Events and the PortAventura Convention Centre, will be in charge of this latest phase of our development.
PortAventura, 20th August 2014 – PortAventura has decided to promote its activities in the area of Business & Events; a sector that has maintained a steady rate of growth in recent years, even during hard times for the economy as a whole. PortAventura Business & Events has been busy throughout this period, transforming itself into a benchmark-setting organiser of major events for clients such as Nike, L’Oreal, Sharp or Dow. PortAventura has now set itself, as a key objective, the task of acquiring new clients in countries such as France, the UK and Germany, while breaking into the markets of the United States, Russia, Scandinavia the Benelux countries and elsewhere.
PortAventura is entrusting the leadership of this project to Laura Valdeolivas, formerly in charge of commercial management in our Events Division, who has now been promoted to Head of PortAventura Business & Events. This move will allow the company to rely on its existing Business & Events team, which will be reinforced by the addition of professionals specialising in both the commercial and event-organisation aspects of the venture.
The versatility of this division of PortAventura has allowed it to organise all manner of events, including 75 this year alone for companies operating on both the domestic and international markets. More than 50,000 people in total have attended these events, where they have able to take full advantage of the services offered by the PortAventura Convention Centre, along with the resort’s hotels and leisure park facilities. Visitors from Spain, France, Germany, Italy, the UK, the United States and the Netherlands have come to attend conferences and conventions, incentive-related events, business meetings and sports fixtures. The highly versatile nature of its facilities has also allowed PortAventura Business & Events to host events relating to socially-aware and charity initiatives, including cooperation between the PortAventura Foundation and AFANOC (a family association for children with cancer); a local Down’s syndrome charity or Carrera Solidaria, which organises charity runs; along with corporate events for firms such as Volkswagen-Audi España, Cobega, Torres, TUI France, Peugeot España, Zurich España, Ferrari or Unilever. This autumn, the PortAventura Convention Centre will be the venue for such key events as the Catalunya-Costa Daurada Catalan RAC Rally, now in its tenth year and a qualifying part of the World Rally Championship.
Laura Valdeolivas, Head of PortAventura Business & Events
Laura Valdeolivas is a graduate in Protocol and Event Management of the European University of Madrid, with a degree in Protocol, Institutional Relations and Event Management awarded by the International School of Protocol and a higher qualification in Institutional Relations awarded by Miguel Hernández University. She has more than 15 years experience in the MICE sector, initially as a Congress Associative at PharmaMar and more recently at PortAventura. She joined our Business & Events Division in 2008 as Events Operational Director, contributing decisively to the initial setup of the PortAventura Convention Centre. She then went on to take charge of our commercial events team, before being appointed Head of Business & Events.