Launch of New Peugeot 2008 at PortAventura B&E
On 17 and 18 April, PortAventura Convention Centre hosted the launch and presentation of the new PEUGEOT 2008 to its commercial network, investors and company staff. The famous car brand held an event that lasted 2 days and included over 250 attendees making use of various facilities, technology and services provided by the Convention Centre.
The event was attended by Rafael Prieto, Director General of Peugeot Spain and its management team. During the two days of the event there were different activities such as workshops, exhibitions and conferences. Likewise, the attendees were treated to a banquet, cocktails, entertainment and unique dynamic testing of the new Peugeot 2008 car.
PortAventura Business & Events put at the disposal of attendees PortAventura hotels and restaurants so they could enjoy a first-rate stay. Peugeot Marketing’s Events & Sponsoring Manager Federico Machain declared. “It is very difficult to find in Spain a site that has all the characteristics of PortAventura in one, relatively compact, location with a multi-purpose convention centre, rooms, press rooms, parking for the dynamic testing, 4 hotels … All of this makes it very easy to move around, to move people around and to coordinate an event with our specifications, events with many attendees.”
In short, the two days were full of excitement, hard work and a favourable outlook for the future. At PortAventura Business & Events we are proud of the successful launch of Peugeot’s new model 2008.
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