More than 1,200 employees from 27 countries were gathered together at “An Unstoppable Journey”, the company’s largest international convention so far, with one clear objective: to celebrate its purpose, connect cultures, and sow the future together.
In April, Uriach —a family-run business with more than 180 years of history and a leader in the natural self-care industry (Natural Consumer Health)— invited its international teams to PortAventura for a transformative experience. The event was designed and produced by marbet Spain, in collaboration with PortAventura Business & Events. Under the slogan “An Unstoppable Journey – An experience that leaves its mark”, the event emotionally connected attendees through innovation, creativity, and a purposeful narrative.
A sensory and symbolic journey towards a shared purpose
The sensory show in the Alexandria room revolved around the journey of a seed: a metaphor for sustainable growth, international expansion, and Uriach’s commitment to naturally improving people’s quality of life. It combined dance, live music, technology, and sustainability in a performance charged with emotion and symbolism.
The spaces of the PortAventura Convention Centre were transformed to host this visual and audio narrative, designed to leave a lasting impression on each attendee. An experience co-created with artistic and human talent, at the service of an increasingly strong and transversal corporate culture.
Fun, connection, and a unique celebration
The day kicked off with an exclusive opening of the México and China Alta areas of PortAventura Park for all participants. A recreational space where entertainment became a spontaneous meeting point for colleagues and cultures, reinforcing the company’s internal connections.
Following the convention, emotions gave way to celebration. A cocktail dinner in the Roma room and a dance area specially designed and equipped for the occasion brought the day to a close to the rhythm of shared joy, reinforcing feelings of belonging and pride.
An event designed to inspire
“An Unstoppable Journey” was much more than a convention: it was a declaration of intent. A way to make the company’s purpose tangible through people, shared experiences, and a common vision that transcends borders.
“This event provided us all with a unique experience, where creativity, technology, and human talent merged to build a real connection between people, culture, and purpose. Thank you to Uriach for trusting our vision.”
— marbet Spain team
With this convention, Uriach not only reaffirms its international leadership, but also demonstrates that sustainable growth begins with people. And, together, they are unstoppable.
