05/12/2025
MSP GLOBAL 2025, powered by Acronis, brought together 2,800 attendees at PortAventura Convention Centre — professionals from across the managed IT services ecosystem — in an event that combined innovation, training and high-value networking. Over two intensive days, participants joined strategic sessions, specialised workshops and activities exploring the technologies and trends shaping the future of the sector.
Under the theme Grow Your Ecosystem, more than 180 international speakers addressed key areas such as marketing, sales, cybersecurity, and hardware and software integration, offering a practical roadmap to accelerate digital transformation for businesses and partners.
The event brought a complete metamorphosis of PortAventura Convention Centre thanks to the joint work of MSP GLOBAL 2025, Acronis and PortAventura Business & Events.
Alexandria Hall was transformed into a 2,000 m² exhibition area hosting more than 50 exhibitors, creating a dynamic environment designed for interaction, knowledge exchange and the presentation of innovative technological solutions.
Branding design, atmosphere creation and integration of the event’s visual identity shaped an immersive environment reflecting the vibrant spirit of MSP GLOBAL. Precise logistics and smooth coordination between teams further demonstrated PortAventura Business & Events’ ability to host large-scale events with meticulous attention to detail.
Beyond its content programme, MSP GLOBAL 2025 featured an entertainment offering designed to encourage informal encounters and networking.
The exclusive opening of Ferrari Land added intense excitement to the day. Other highlights included the Come2Gather Party on the terraces of PortAventura Convention Centre with a DJ, the ConneXion Party in the Far West area of PortAventura Park — where the Old Western Town became the stage for a themed night with barbecue, live music and an afterparty in the saloon — and a tropical, relaxed celebration on the terrace of Hotel Caribe.
Attendees stayed at the resort’s hotels, mainly at Hotel PortAventura and Hotel Caribe, allowing them to integrate accommodation, leisure and professional experience all in one place.
For Malin Nilsson, Director of PortAventura Business & Events / Convention Centre, the human factor was key:
“Working alongside Christian Jaeger, CEO of MSP GLOBAL, and his team has been truly inspiring. Their passion for technology and for the people who drive it was essential to the event’s success.”
