19. Februar 2026
GAME’s corporate convention found the perfect setting at PortAventura Convention Centre to bring a clear idea to life: transform a strategic gathering into an experience with real impact. Working with agency Planta18, the event embraced a concept that brought together creativity, innovation and narrative under one central theme: Game Intelligence. The result was a convention designed to be lived—not just heard.
The Alexandria Room became the heart of the event. Fully themed, the space was shaped around the event’s narrative and welcomed attendees from the very first moment, creating an immersive and dynamic atmosphere.
Every element of the environment aligned with the concept, reinforcing coherence between content, format and experience.
One of the event’s key differentiators was the use of technology as a storytelling tool. Attendees had personalized credentials and unique avatars, designed specifically for each guest, strengthening the sense of belonging and participation.
In addition, a bespoke virtual assistant acted as the guiding thread of the convention: it introduced content, energized the sessions and interacted with speakers, bringing rhythm, continuity and coherence to the agenda.
The programme combined strategic presentations with networking spaces, integrated into a holistic experience that was rounded off with leisure moments at PortAventura Park.
A proposal that proved an event’s value lies not only in its content, but in how that content is experienced and connected with people.
“This event reflects how a venue, when paired with a strong creative idea and flawless execution, can become a true platform of impact for brands,” says Malin Nilsson, Director of PortAventura Business & Events.
“From PortAventura Convention Centre, we would like to thank Planta18 and GAME for the trust placed in our facilities to host a gathering that highlights the power of well-designed experiences to connect, inspire and deliver results.”
GAME’s convention is an example of how experience design, storytelling and a versatile venue can transform a corporate event into a platform for connection, inspiration and results for brands.
