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Jordi Yera, Sales Executive at PortAventura Business & Events was present last March at the ‘Meeting & Incentive Summit 2014’ (MIS): an event that brought together service providers and parties involved in the conventions, conferences, events and incentives industries, and where the attendees were able to enjoy talks, meetings and debates about the business world.

The Event comprised of different blocks having the same concept as the central focus at all times, that of networking. The importance of maintaining “engagement” in meetings and incentives, the keys to “Teambuilding” and the keys to the bidirectional relationship with the client were some of the topics under discussion during the MIS.

PortAventura Business & Events, was one of the more than 200 attendees of the event which attracted both national and international audiences. The sharing of experiences, knowledge and business concepts between both these audiences was the primary objective of the task at hand. And needless to say; the creation of an effective learning experience and at the same time understanding the issues of the client and the value that each one of us can provide.

Meeting & Incentive Summit, a program that brings added value to the world of professional networking, that year after year manages to build a better relationship with the participants in accordance with the times in which we live. This year the attendees of MIS 2014 were able to enjoy the day at the Madrid Fair Mercedes Benz Fashion Week Carwalk 2014.


Meeting & Incentive Summit

Meeting & Incentive Summit






Museo del Traje de Madrid

Museo del Traje de Madrid

Meeting & Incentive Summit

Meeting & Incentive Summit

On Wednesday 24 April 2013, PortAventura Business & Events attended, as one of the sponsors and exhibitors, the event Meeting & Incentive Summit. Held in Madrid’s Museo del Traje, this was the first edition of an event targeted at the sector of incentives and meetings, offering its guests the chance to meet up with other professionals and raise the profile of their businesses.    

Organised by Grupo eventoplus, it was a networking and training event that took place within an informal setting.  The gardens of the Museo del Traje in Madrid allowed for a combination of indoor and outdoor sessions such as a “talk and walk” (Freudian Walk). Amongst the speakers, of particular note were Catherine McGavock (Director of GBTA Europe), Inma Puig (Expert in Group Dynamics and Behaviour Analysis), Thessa van der Plas (Meeting & Event Space Manager for Nike), Ib Ravn (Founder of “Learning Lab Denmark), Lotten Tegstan Welinder (Meeting Concept Owner/ Regional Manager for IKEA) and Mike van der Vivjer (Co-founder of Mindmeeting) and author of the book phenomenon “Into the Heart of Meetings”.

Another outstanding aspect was the diversity of the sessions and formats (TED, Pecha Kucha, Open Space, Brain Storm, etc.) of the day’s agenda; all with an approximate duration of 20 minutes (the average attention span of the human brain). However the star format of the day was delivered by Campfire with sessions of 8 to 10 people who had the opportunity to communicate directly with the speaker.

To ensure successful networking during the “Meeting & Incentive Summit“, an appointments schedule was made in order to allow visitors to connect with the suppliers.   For this purpose the event app, mini golf and a lounge area were all great successes. It was attended by more than 70 exhibitors and 150 guests, who were exclusively sector professionals and sponsors (travel managers, event organisers, buyers, PCOs, DMCs, and incentive agencies). Finally it should be highlighted that PortAventura Business & Events was present at the networking dinner attended by some of the event attendees: national and international companies and agencies.


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