This evening, Thursday 23 May 2013, “A Night of Marketing” will be held at La Zarzuela Racecourse in Madrid, an event organised by the Marketing Association of Spain in order to host the ceremony for the 2013 National Marketing Awards. The main objectives of this association are: to contribute towards the development of marketing culture amongst professionals, companies and institutions, to act as a platform for the exchange of ideas and experiences and a meeting point and networking forum for professionals and to develop guidelines for professional self-regulation, codes of conduct, professional certification, etc.
A few days ago, PortAventura Business & Events sponsored a lunch prior to the 2013 National Marketing Awards in Madrid. The chosen location was the well-know restaurant Casa de Monico and it was attended by members of the judging panel and the sponsors of this year’s event. Finally, it remains to be said that Victoria Galván, Marketing & Communication Manager of Business & Events PortAventura Convention Centre, with Laura Valdeolivas, Sales Director Business & Events PortAventura Convention Centre, welcomed guests and were in charge of organising the gathering.
On Wednesday 24 April 2013, PortAventura Business & Events attended, as one of the sponsors and exhibitors, the event “Meeting & Incentive Summit“. Held in Madrid’s Museo del Traje, this was the first edition of an event targeted at the sector of incentives and meetings, offering its guests the chance to meet up with other professionals and raise the profile of their businesses.
Organised by Grupo eventoplus, it was a networking and training event that took place within an informal setting. The gardens of the Museo del Traje in Madrid allowed for a combination of indoor and outdoor sessions such as a “talk and walk” (Freudian Walk). Amongst the speakers, of particular note were Catherine McGavock (Director of GBTA Europe), Inma Puig (Expert in Group Dynamics and Behaviour Analysis), Thessa van der Plas (Meeting & Event Space Manager for Nike), Ib Ravn (Founder of “Learning Lab Denmark), Lotten Tegstan Welinder (Meeting Concept Owner/ Regional Manager for IKEA) and Mike van der Vivjer (Co-founder of Mindmeeting) and author of the book phenomenon “Into the Heart of Meetings”.
Another outstanding aspect was the diversity of the sessions and formats (TED, Pecha Kucha, Open Space, Brain Storm, etc.) of the day’s agenda; all with an approximate duration of 20 minutes (the average attention span of the human brain). However the star format of the day was delivered by Campfire with sessions of 8 to 10 people who had the opportunity to communicate directly with the speaker.
To ensure successful networking during the “Meeting & Incentive Summit“, an appointments schedule was made in order to allow visitors to connect with the suppliers. For this purpose the event app, mini golf and a lounge area were all great successes. It was attended by more than 70 exhibitors and 150 guests, who were exclusively sector professionals and sponsors (travel managers, event organisers, buyers, PCOs, DMCs, and incentive agencies). Finally it should be highlighted that PortAventura Business & Events was present at the networking dinner attended by some of the event attendees: national and international companies and agencies.