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The Mediterranean Resort & Hotel Real Estate Forum has become one of the most important events in the hotel sector, bringing together the most outstanding professionals at a global level and creating a meeting point for everyone interested in hotel investment. The 3rd Mediterranean Resort & Hotel Real Estate Forum was held at the PortAventura Convention Centre from 16 to 18 October.

For the third consecutive year, Mediterranean Resort & Hotel Real Estate Forum (MR&H) has gathered together around 300 participants from across the international hotel industry. Rocio Monsalve, founding member of SL04 Hospitality Development Management said “This convention, as part of the International Hotel Investment Forum (IHIF) series, has become one of the Mediterranean’s most important events in the hotel sector, bringing together the most outstanding professionals at a global level and creating a meeting point for everyone interested in hotel investment, in development and in tourism within the region.”

The event was held in the rooms of the PortAventura Convention Centre. Over three days, speakers and participants were able to interact and share knowledge and points of view in more than 15 hours of debate with important representatives of the industry, more than 10 hours of networking sessions, interactive workstations and 6 plenary sessions.


Laura Valdeolivas, Director of PortAventura Business & Events highlighted that “we have welcomed professionals from companies in more than 26 countries and different leaders within the sector during the three days that the Mediterranean Resort & Hotel Real Estate Forum was held at our facilities”.

Participants were able familiarise themselves with the most relevant aspects of the sector, as well as to construct and develop new strategies for Mediterranean hospitality. Some of the most popular topics were: the business trends that inspire the development of the sector in the Mediterranean area; impact and geopolitical challenges; the optimal strategies and opportunities for the development of resorts and hotels in this area; maximising the value of the residential component of tourism developments in the Mediterranean; definition of the key elements in the planning of new hotel business; and the role of government and local authorities for sustainable growth, among others.

Hotel PortAventura, located a few metres from the Convention Centre, welcomed the attendees during the two nights of the event. The participants had free time in their agendas and were able to enjoy the different activities that PortAventura B&E offers like the exclusive opening of the Mexican area of the park and the Mexican cuisine of the restaurant La Hacienda.

Amplifon, a global company with over 65 years of experience in hearing solutions, recently brought together 520 employees from Spain and Portugal for its ‘annual Kick Off’, where last year’s results and this year’s objectives were presented.

For the plenary meeting at the PortAventura Convention Centre HD audiovisual equipment was installed for the simultaneous screening of presentations in two languages. The rest of the centre’s meeting rooms were built by modular walls to form 11 rooms on the same floor for breakout sessions in which the firm’s new products, suppliers and annual results were presented. 

During the three-day event, Amplifon’s employees were accommodated at the Gold River Hotel with direct access to PortAventura Park. The participants were treated to a western-themed welcome dinner with entertainment in one of PortAventura Park’s areas, and on the second day, the China and Far-West areas, featuring the park’s star attractions, were opened exclusively for them. In the evening, a gala dinner was held at the restaurant La Cantina, which included a performance by Rock the Night with a tribute to rock music of the 60s, 70s, and 80s.

To download more pictures click here.

After 20 years, the Special Olympic Games has returned to Reus in collaboration with PortAventura World which participated in the organization of the games and contributed to their success; an edition that has marked a turning point in their history, according to the organizing committee.


Held at the Gran Teatro Imperial of PortAventura Park’s China theme area on 25 November, the opening ceremony included a welcome speech delivered by Arturo Mas-Sardà, Chairman of the Board of PortAventura World. Following this, the traditional parade of the delegations participating at the games took place, after which the official Special Olympics flag was presented and the torch was lit. Finally, the spectators were treated to a Christmas show at the Gran Teatro.

Special Olympics Games

The ceremony was also attended by Carles Pellicer, Major of Reus, and Miguel Sagarra, President of Special Olympics Spain, who enjoyed a magical evening along with the rest of the guests. During the ceremony emphasis was placed on promoting a world without frontiers or flags, where the athletes took centre stage.

After the opening ceremony, a party was held at PortAventura World’s El Paso Hotel, where the delegation members stayed during the Special Olympic Games.

PortAventura Business & Events handled logistics, including welcoming and accommodating the 800 athletes from all over Spain and another 18 countries, together with 200 trainers, 400 voluntary workers, 100 voluntary medical staff and members of the organization, for the 2016 Special Olympic Games Spain, the most important sports event in the world for people with intellectual disabilities.

PortAventura Convention Centre hosted on September 21 and 22 the present edition of Tupperware’s Jubilee 2016 in Spain. This year, marked the company’s 50th anniversary in Spain.

The event was attended by 800 people who excitedly welcomed the presentation of the company’s “Confidence becomes you” commitment which allows Tupperware to be “helping hand” when women are busy being their best. Also at Jubilee, The latest brand and catalogs from the 2016 and 2017 autumn and winter seasons were shared with the help of famous chef Julio Fernandez Quintero, holder of a Michelin star, a ccooking show was developed to showcase different recipes using the new Micro Urban. This compact product is for cooking in the microwave, and is the perfect product for all generations, especially millennials.


The Convention included: a welcome gala dinner, product launches, and a celebration to recognize the well done work of the sales force. All events were held in the great Sala Alexandria of the Convention Center of PortAventura, which enabled setting a spectacular scenery for Tupperware. The choice for the dinner of the second night consisted in the exclusive area of Mexico and its restaurant La Cantina of PortAventura Park, a large space that allows dinners for events with this magnitude. The event ended with an award ceremony, a contest of costumes and a special show.

Discover all the event venues offered by PortAventura Business & Events: A 13,000 m2 Convention Centre, five hotels with 2,100 rooms, the exclusive opening of areas in PortAventura Park, team-building activities, a beach club, three golf courses… an endless number of one-of-a-kind venues, just one hour away from Barcelona airport.

Since the opening of PortAventura Convention Centre, we have accommodated more than 1,100 events on both a national and international scale. Brands such as Coca-Cola, L’Oréal, Sharp, IBM, HP, Fiat, Peugeot, Seat and Unilever have put their faith in PortAventura Business & Events for the organisation of their corporate or incentive events, trade shows and meetings.

PortAventura Business & Events offers all types of original experiences to ensure the success of any incentive trip. Much more than a venue, it is an experience that becomes a memorable one for participants. Here, delegates can enjoy a wide range of leisure activities in order to disconnect from their job, be rewarded for a year of hard work, and socialize with colleagues and bosses.

Exclusive opening of the amusement park
The exclusive use of PortAventura Park will be an unrepeatable experience for delegates. Attractions, private shows, theme restaurants… They will be able to enjoy these services on their own, experiencing its famous attractions, such as Dragon Khan and Shambhala, the highest roller coaster in Europe. Furthermore, the park’s different areas will transport them immediately to different environments, like Mediterranea, Polynesia, Mexico, China, Far West, and Sesame Adventure, distributed over 100 hectares.

Golf tournaments at the Lumine
The ideal option for golfers. With three golf courses totalling 45 holes, two of which have been designed by Greg Norman, the Lumine will lend any event the perfect balance between nature and fun. Whatever their handicap, delegates will live an authentic golfing experience in incomparable surroundings.

Team-building activities
It is possible to promote teamwork and strengthen leadership thanks to the team-building activities organized by PortAventura Business & Events. With the aim of motivating delegates, reinforcing the feeling of belonging to a group, and enjoying the facilities along with their colleagues, PortAventura Business & Events offers countless activities, the most popular being gymkhanas in the park, and sports and group dynamics activities, which can be adapted to the objectives or personality of companies. Those most green-friendly delegates can choose between different CSR options.

Endless options
Gourmets can choose from the restaurant services of PortAventura Business & Events. Gala menus, buffets, finger food, and barbeques figure among a host of possibilities that will delight the most demanding palates at a unique venue within the resort’s facilities that best adapts to the theme of their event: from the minimalist décor of the Lumine restaurant to the themed ambience of the Saloon, through the terraces of the convention centre.

The resort’s hotel services
After a fun team-building session, a day enjoying the exclusive use of the amusement park or a delicious gala dinner, there is nothing better than retiring to a hotel close at hand. PortAventura World’s hotel offerings comprise four 4-star hotels and one 5-star hotel, totalling 2,100 rooms, located a stone’s throw from the convention centre. Services and facilities feature swimming pools, restaurants with spacious terraces, and extensive gardens, which are all themed, so that delegates can be transported to Mexico, the Caribbean, a picturesque Mediterranean fishing village, or the Far West.

El ‘I Congreso Internacional de Turismo Familiar 2015’ organizado por la Agencia Catalana de Turismo de la Generalitat de Catalunya y el Patronato de Turismo de la Diputación de Tarragona estima reunir alrededor de 500 profesionales del sector turísticos los días 12 y 13 de noviembre en el Centro de Convenciones de PortAventura.

 El pasado martes día 20 de noviembre se realizó en el Centro de Convenciones de PortAventura rueda de prensa del ‘I Congreso Internacional de Turismo Familiar 2015’, mismo escenario que reunirá los días 12 y 13 de noviembre a más de 500 profesionales de sector turístico a nivel nacional e internacional, para debatir el futuro de un sector que puede generar múltiples oportunidades a empresas, instituciones y entidades, así como abrir nuevas vías de negocio.

Acontecimiento que fue precedido por el secretario de Empresa y Competitividad  de la Generalitat de Catalunya, Pere Torres, la directora general de Turismo de la Generalitat de Catalunya, Marian Muro, y el presidente del Patronato de Turismo de la Diputación de Tarragona, Martí Carnicer.

Durante la presentación, el secretario de Empresa y Competitividad ha explicado que “la consolidación económica de Cataluña se basa en cuatro pilares complementarios: turismo, industria, logística y conocimiento, con todos sus servicios vinculados. El Gobierno catalán trabaja para combinar bien estos elementos y consolidar esta complementariedad que es la que es capaz de generar riqueza”.

Congreso con visión internacional

En esta primera edición participarán una cincuentena de ponentes y expertos internacionales de destacadas empresas y destinos turísticos del mundo, entre ellos Paul Rolls, director general de Turismo de Paris (2002-2013); Morten Moller, de Capital of Children Legoland; Elena Benarroch, del Museo Thyssen Familiar; Justin Reid, de TripAdvisor para Europa, Oriente Medio y África; Gerard Striotz, de Kindershotels, entre muchos otros expertos del sector.

Todos los ponentes del Congreso han sido seleccionados para confeccionar un programa único e innovador, donde además de contar con profesionales del sector se ha propuesto la participación de profesionales que puedan ayudar a entender el futuro de la industria turística en general y del segmento del turismo familiar en particular.  El programa de dos días de duración, estará estructurado en cuatro bloques: “El turismo familiar en el mundo”, “Gestión integral de un destino turístico familiar”, “La demanda turística. Nuevos canales de información en el sector” y “La oferta turística. Gestión del sector privado: Intermediación y alojamiento turístico”.

 La directora general de Turismo, Marian Muro, ha asegurado que “este Congreso será el punto de partida para nutrirnos de reflexiones e información académica y científica sobre este segmento. Tendremos las mejores iniciativas nacionales e internacionales y escucharemos a ponentes de todo el mundo, lo que nos permitirá disponer de estudios y datos sólidos sobre turismo familiar”.

 Web del Congreso:

Los próximos 12 y 13 de noviembre PortAventura Convention Centre albergará en sus salas el I Congrés de Turisme Familiar’, organizado por la Generalitat de Catalunya y Costa Daurada con el objetivo principal de convertir esta cita en punto de encuentro y referencia de la industria turístico familiar.

Una puesta en marcha con una visión muy prometedora para el sector, ya que de la visión de sus asistentes, expertos y técnicos profesionales, se debatirá cual será el futuro en los próximos años del sector centrado en el turismo familiar.

Con este debate sobre la mesa que tendrá lugar en el propio centro de convenciones se pretende conseguir un objetivo muy claro: Notoriedad del sector turístico familiar en la era digital.

Sin lugar a dudas, dos días que darán pie a una primera toma de contacto que pretende convertirse en referente tanto a nivel nacional, como internacional para todos los expertos del campo. Por lo tanto #CongresTurismeFamiliar pretende ser un hito para asistentes de la talla de: Montserrat Peñarroya, Directora del Instituto Internacional de la Investigación de la Sociedad de la Información y el Conocimiento (3iSIC), el filósofo y científico francés Gilles Lipovetsky Honoris Causa en diversas Universidades; Karin Elgin-Nijhuis, experta en comunicación digital; entre muchos otros expertos…

Inscripciones al ‘I Congreso Internacional de Turismo Familiar’:  aquí

Del pasado 21 de junio al 11 de julio PortAventura Convention Centre se convirtió en escenario del mayor evento de formación de la historia del grupo automovilístico SEAT, con motivo del lanzamiento del nuevo SEAT Ibiza.

 Más de 4.500 participantes de su red comercial procedentes de 40 países (Alemania, Reino Unido, Italia, España, Francia, Israel, entre otros) asistieron al mayor evento de formación organizado por la propia compañía (en sus 65 años de trayectoria profesional). Durante las jornadas, los asesores comerciales participaron en diferentes actividades, en las que se incluyeron y dieron mayor relevancia: “la conectividad”. Un aspecto clave del nuevo SEAT Ibiza.

SEAT #02

Presentación del nuevo SEAT Ibiza en el Centro de Convenciones de PortAventura.
Foto por: Juan Carlos Garay

Laura Valdeolivas, Directora de PortAventura Business & Events ha afirmado que “Para nosotros ha sido toda una gran experiencia poder albergar en nuestras instalaciones un evento de esta magnitud. En un mundo cada vez más global, eventos de este tipo nos abren las puertas a diferentes países permitiéndose dar a conocer el valor diferencial de nuestro Centro de Convenciones”. Además, añadió “estamos muy satisfechos de haber podido ofrecer a SEAT todas las instalaciones y servicios necesarios para un evento tan complejo como este en un único espacio”.

Aprovechando la  presentación del nuevo modelo SEAT Ibiza, destacado por la eficiencia de sus motores y los nuevos paquetes de personalización (tanto en el interior como exterior), se presentó como novedad del modelo la integración de una solución de conectividad llamada ‘Seat Full Link’ que permite conectar dispositivos con sistema operativo iOS y Android y Mirror Link mejorando así la experiencia de conducción del propio conductor.

Dr. Andreas Offermann, vicepresidente Comercial de SEAT, destacó durante el evento que “la formación que estamos celebrando permite experimentar en primera persona todas las características del nuevo Ibiza. Hoy, los clientes están mas informados que nunca y la formación y el asesoramiento personalizado marcan la diferencia”

Fotos por: Juan Carlos Garay

Desde  PortAventura Business & Events nos complace presentaros nuestro nuevo vídeo corporativo: Energize your events!  donde dedicación, motivación y sobre todo emoción son conceptos claves para llevar a cabo cualquier tipo de evento a medida.

Bajo el lema ‘¡Despierta tu emoción!’ y  más de 5 años de profesionalidad avalan el trabajo diario que se realiza en el Centro de Convenciones de PortAventura.  Por este motivo os invitamos a descubrir nuestras instalaciones y comprobéis como nos moldeamos para convertir el evento que siempre te planteaste en una realidad.

Despierta tu emoción

 ¡Así que no lo dudes y ‘Despierta tu emoción’!

Vídeo ‘¡Despierta tu emoción!: Aquí


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