2014 has been the year of excellence for MICE industry events. Not only due to the conferences, networking, trade fairs and workshops that took place during the 365 days of the year, but also the mobilisation of attendees and the increasing demand within the sector. PortAventura Business & Events has played a very active role in this progress.
Participating in the M&IT Agency Challenge together with several agencies, learning of the different experiences and getting the various testimonials from the many guests that have passed through the Convention Centre facilities, not to mention the musical event in Festival CapRoig 2014 held in the Caproig Botanical Garden in Girona with special guest Antonio Orozco, were just some of the events that we were involved in last year. They also included donning our ‘racing caps’ to celebrate the 50th anniversary of the Rally RACC Catalunya – Costa Daurada and the events award gala ceremony ‘Eventoplus Awards’.
We also had the opportunity to relive major events at PortAventura such as the Peugeot Convention with visually stunning displays and staging, and to experience firsthand the three-day De’Longhi Group Convention where we had the pleasure of hearing the testimony given by Alex Barnett, CEO of the De’Longhi Group in Spain and Portugal, among many other events.
Each and every one of these experiences have brought added value to the brand of PortAventura Business & Events.
Therefore 2014 will only surpassed by this one. Once more we are looking to repeat our formula and together we will make 2015 a resounding success: sharing experiences, emotions, visions … And in order to help us adhere to the highest standards possible for this year’s events you can follow us on the various social networks and provide feedback on our facilities and services:
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‘Feria Internacional del Grupo Autodistribution’ 2014
On 17 and 18 April, PortAventura Convention Centre hosted the launch and presentation of the new PEUGEOT 2008 to its commercial network, investors and company staff. The famous car brand held an event that lasted 2 days and included over 250 attendees making use of various facilities, technology and services provided by the Convention Centre.
The event was attended by Rafael Prieto, Director General of Peugeot Spain and its management team. During the two days of the event there were different activities such as workshops, exhibitions and conferences. Likewise, the attendees were treated to a banquet, cocktails, entertainment and unique dynamic testing of the new Peugeot 2008 car.
PortAventura Business & Events put at the disposal of attendees PortAventura hotels and restaurants so they could enjoy a first-rate stay. Peugeot Marketing’s Events & Sponsoring Manager Federico Machain declared. “It is very difficult to find in Spain a site that has all the characteristics of PortAventura in one, relatively compact, location with a multi-purpose convention centre, rooms, press rooms, parking for the dynamic testing, 4 hotels … All of this makes it very easy to move around, to move people around and to coordinate an event with our specifications, events with many attendees.”
In short, the two days were full of excitement, hard work and a favourable outlook for the future. At PortAventura Business & Events we are proud of the successful launch of Peugeot’s new model 2008.
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