From 9th to 13th November Berlin set the stage for the M&I Forum for Russia & Eastern Europe 2014, one of the most acclaimed Forums in the MICE market. Aitor del Rio, Sales Executive of PortAventura Business&Events, represented PortAventura Business & Events during the 4-day event, making more than 55 different appointments with hosted buyers from different Eastern European countries.
Various Team Building activities were carried out on the different days of the M&I, which were alternated with B2B meetings to create a more discerning and relaxed atmosphere between hosted buyers and suppliers. Amongst the activities that took place were highlights such as the ‘Culinary Tour’ through different restaurants and exploring the German capital in TrabiCars, a guided tour in which participants had to learn about the fun Trabant, a low-cost car produced by manufacturer VEB Sachsenring Automobilwerke Zwickau of Saxony; in its time the most common vehicle in the German Democratic Republic, and also exported to other countries even outside the communist bloc.
The final gala dinner was held at “Axica Kongress”, a large, modern space for events next to the Brandenburg Gate.
The networking meetings between companies and suppliers served to broaden the vision of a market that is gradually becoming more and more focused on the international panorama. Once again the ‘M&I Forums’ provided a benchmark for meetings between companies in Eastern Europe.