On 7th May, the fifth Canal CEO breakfast took place. For this fifth edition, more than a dozen senior directors attended the event, accompanying Andy Stalman and journalist Fernando Olmeda. Victoria Galván, Marketing & Communication Manager for PortAventura Business & Events was also present at this 5th Canal CEO Breakfast, which was sponsored by the convention centre.
Andy Stalman explored the notion of “turning a problem into an opportunity” thanks to the expansion of social networking and creativity. Stalman has recently launched his book Brandoffon, which attempts to explain the development of brands in offline and online incorporation. For Stalman, brands are what “make the rules of the game” and the role of the manager is vital to execution. One example is the CEO of Virgin, who “shares content all the time and blogs once a week”.
The role of brand ambassadors should not belong only to management; this task must also be undertaken by team members. Stalman recalled how the Americans “have a way of defining the branding” that has a lot to do with their culture and methods of organisation.
In this new era and with this new type of communication confusing strategies are being created for businesses, “most companies are looking for attention on social networks yet sometimes don’t even know how to answer the phone“. It is important to know how to create brand and generate business, the client is not seeking friendship but profitable information.
Fernando Olmeda questioned the depth and accuracy of stories at a time when many are elicited by companies. Stalman went on to explain that “as humans, we love stories, but those that stir up emotions ...”
Abril ha sido el mes de la comunicación y en el 4rto Desayuno Canal CEO, con iniciativa de APD, en Más Cuota no han querido desperdiciar la ocasión e invitaron para que diese su particular punto de vista de la situación comunicativa actual al periodista donostiarra, Iñaki Gabilondo. PortAventura Business & Events colaborador directo y sponsor del Desayuno, pudo comprobar con expertos en el campo del networking y la comunicación hacia donde nos dirigimos.
Fue una jornada donde quedó claro que el papel de Internet afecta de manera directa al modo de comunicar y recibir información, influyendo sobre todo a la manera de interpretar lo que se quiere transmitir. Más de 40 años de carrera profesional a sus espaldas, avalan a Gabilondo como un visionario del sector y afirma que: “la única manera de protegerte de tus errores es usar la honestidad. Se trata de vivir con decencia tu actividad”.
Guillermo Galey Arco, Director general de Saxo Bank, hizo hincapié en el tema de la honestidad; debatiendo sobre cómo se consigue el equilibrio entre esta integridad y el mensaje de un accionista contrario a tus posiciones. Mientras que Laura Valdeolivas, Directora Comercial de PortAventura Business & Events, se preguntaba cómo enfrentar las posiciones deshonestas del otro. Mantenerse en el tiempo, es la solución que proponía Gabilondo.
“Cuando más falta hay de comunicación, menos profesionales están entendiendo el cambio dramático que vive la sociedad” es la visión de Sebastián Muriel, vicepresidente de Tuenti delante del cambio de paradigma comunicativo que estamos viviendo estos últimos años. En el mismo desayuno Antonio Cantalapiedra, Director General de MyTaxi expuso su miedo a que la tecnología produzca desigualdades en la sociedad.
Gracias a esta jornada se consiguió crear un mapa sobre los diferentes puntos de vista de hacia donde hemos de dirigirnos en la relación comunicacional de unos con otros. Una estabilidad que debe tener un fondo ‘Qui pro quo” para entablar la mejor de las relaciones y empatizar con el locutor, una manera de “acertar con sus miedos y preocupaciones” según Iñaki Gabilondo.
The highlight of this latest edition was an appearance from psychologist María Jesús Álava with her book “Las tres claves de la felicidad” [The three keys to happiness]. It was rather fitting that this new book was presented merely hours after the international day of happiness had taken place.
María Jesús Álava was interviewed by journalist Juan Ramón Lucas. Álava explained her experience and revealed her methods of research used to extract as much information and the best documentation possible. In preparation for the book, a study was carried out of more than 700 people from whom conclusions were drawn that were very interesting and crucial for this book. These include the importance of happiness, which is based on self-love, taking charge of one’s own life and, most importantly, learning to forgive oneself.
The study also highlights other areas such as “The happiness of women”. This particular aspect has been in decline over the last decade due to the increased number of roles women fulfil each day and it is also shown that within a corporate structure freelancers are the happiest.
Another issue that arose during the discussion was how is it possible to improve the workplace environment?
Alfonso Morodo, partner at Global Premium Brands, assured that it was necessary to be able to distinguish the orientation given to this type of action, as work must be targeted at producing value.
Productivity fully linked to motivation was also one of the key themes of this breakfast. Belén Madrid, MICE Director at PortAventura Business & Events, explained that it is important to know how to combine the operational role with a team approach to make it possible for staff to proceed in the same direction initiated by management.
Some of those attending the breakfast emphasised that the CEO must be a figure capable of inspiring and of being inspired and must know how to transmit this sentiment to their team or surroundings. Psychologist María Jesus Álava maintained that the primary point for this is personal engagement and with the culture and management of the company.
Canal CEO Breakfasts are monthly meetings for senior management that focus on emotions. In light of this commitment to provide content targeted at top executives, last 14th February saw the first “Canal CEO Breakfast” event at the APD headquarters. This first meeting was attended by about a dozen senior managers and moderated by Juanma López Iturriaga and Juan Ramón Lucas. In attendance was Laura Valdeolivas: SALES DIRECTOR.
This type of breakfast mainly focuses on the emotional aspects of CEOs, mostly those within medium and large companies.
An important figure at these gatherings is the moderator, as well as the participants at each of the meetings. They are always carried out through an important and renowned journalist and at the very least a leading figure in the world of art, sport, gastronomy, etc.
Víctor Condés, director of marketing and institutional relations at APD, clarifies the project, stating that “APD’s mission is to work with the company through the personal and professional development of its executives. We are convinced that the emotional aspects are prominent in the daily lives of management personnel, and especially for CEOs. To discuss, share experiences, exchange views, will enrich us all.”
“Helpful thoughts for the Chief Emotional Officer”
This will be the official tagline for the 10 breakfasts that will be held during this year. A very apt maxim for the events, each welcoming around ten or so company directors. Here the objective is to discuss and reflect on the most emotional and inspiring aspects. A different way of understanding communication, in which different contents are offered to arouse client interest.
The next meeting and second edition of the Canal CEO Breakfasts will be held on Thursday 27th February under the title “As CEO, do you interpret the emotional orchestrations of your business?”. A day that will again be moderated by Fernando Olmeda and will be graced by the very special presence of Iñigo Pirfano, founder and director of Madrid Academic Orchestra and awarded the 2011 Young Leadership Award by the Rafael del Pino Foundation.
In attendance Laura Valdeolivas: SALES DIRECTOR.