SEAT #STARTMOVING 2017
PortAventura Convention Centre hosts SEAT’s training days for the second time, reaching a record number of participants. The brand organised training aimed at the dealership network from more than 50 countries, ready for the launch of the new Ibiza.
A total of 5700 sales and after-sales consultants from more than 50 countries have taken part in training days at the PortAventura Convention Centre. This figure represents a record number of participants in a conference designed specifically for the international commercial network to mark the launch of the new SEAT Ibiza.
During the event, training activities and workshops were held in the different rooms of the PortAventura Convention Centre, where participants had a deep immersion of 24 hours in the “Ibiza universe” under the tagline #startmoving.
The attendees, who participated in the event in groups of 300 people, stayed at Hotel PortAventura, located just 100 metres from the convention centre, and enjoyed an evening with a decidedly Mediterranean flavour at the exclusive Lumine Beach Club, overlooking the sea.
The entire Convention Centre was arranged into areas for work groups, exhibition of the new vehicle, comparative sessions with competing models, as well as relaxation and discussion zones, where the SEAT brand and its new IBIZA were the protagonists.
In addition, the large terraces surrounded by lush Mediterranean vegetation were used for coffee breaks with virtual reality games available for attendees to try out during the breaks.
Various exterior spaces have made it easier to accommodate the number of vehicles needed for the scenic drive (up to 90 cars), with sufficient room for car maintenance and cleaning zones.
Some interesting facts about the event:
– It took 500 people to set up the event
– 22,000 bottles of water were consumed
– 240 cars were used, of which 64 were located inside the Convention Centre
– The event generated 6000 room nights
– The entire event has taken 6 weeks, from setup to takedown
Christina Nerlich, Brand Experience manager, said “We chose the PortAventura facilities due to their excellent connections with both Barcelona Airport and Reus Airport, among other reasons. The convenience of having all the services that we needed in the same complex is also a positive factor.”
Laura Valdeolivas, Director of PortAventura Business & Events, commented “It has been a very rewarding experience for us to work with the SEAT team again in a training event of such magnitude. Customer loyalty is one of our main objectives”.