PortAventura Business & Events attended the Event Innovation Summit

On 17th October the Event Innovation Summit was held at Hotel Barceló Sants, a meeting in Spain dedicated to innovation in events.

A concentrate of new formats for networking and training sessions on the latest industry development. An event condensed into a single day and only open to event planners, company end users, associations, administrations and agencies.

Over 30 innovative suppliers took part in the Event Innovation Summit, including PortAventura Business & Events, for its innovative event organisation format.

Throughout the Summit were alternated short, interactive training sessions on pioneering topics within the world of events: sensorial communication, gamification and psychology, to name a few. There was also the opportunity to put into practice new networking and participatory formats (for example, speed networking, world café, open spaced, team building, etc.).

Innovation was the main theme, with talks on solutions to engage guests, making an event last beyond 48 hours (but for months both before and after), integrating technology to be more productive and improve the experience and using games as a training tool. In short, to make events better and, above all, more useful.